Rebranding is one of the riskiest steps established companies and brands can take. A great rebranding campaign offers a number of benefits, especially if you have help from an experienced graphic designer. This step can open new doors for you and help you establish a more solid marketing campaign. However, brands often hesitate to take this step because of the risks involved. Here’s how you can determine if it’s time for you to rebrand:
- Evolution of the Company
This is one of the most common reasons behind a complete rebrand. Branding is closely tied to the products and services you offer so if you take your company in a new direction, the branding imagery might no longer work for you. If your company has evolved beyond your branding, it’s important to consider rebranding to preserve your identity and ensure that your marketing techniques work well.
- New Target Demographic
If you intend to target a new demographic, you need branding that will connect with them. This is often the case when companies that have been around for a long time want to connect with a younger audience. Different demographics will have different design preferences and opinions so if your target audiences have changed, you need to change your branding as well.
- Need to Shake Off the Old Image
Many companies fall victim to poor marketing, bad reputation, or poor performance. It can be difficult to get your target audience to trust you again if your brand is associated with something negative or perceived as irrelevant. Rebranding with the help of a great designer can allow you to shake off your old image and start afresh.
- Is Your Design Aesthetic Dated?
Fashion and design preferences change over time. A few years ago, people liked flashy and bold designs with brightness and sparkle. Today, people prefer clean sophisticated designs that are almost minimalistic. If you want to connect with a modern audience, you need to have branding that’s current and can easily keep up with the changing market and preferences. If your logo, brand, and web design is too dated, the target audience won’t connect with your brand and you will lose traction in marketing.
If you want to know more about rebranding or our freelance graphic design services at Design by Mouse, contact us or call us at 0405 690 487. We’ll be happy to answer your questions.